Learn the 10 skills that actually get marketers promoted, on your real work, with me in your corner. Join a small cohort, or work with me one on one.
Two ways in: The Accelerator from $499 AUD a month, or In Your Corner, private one-on-one coaching. Both by application only.
Every marketing book teaches you the craft. How to do GTM better. ABM better. Demand better.
That matters; you can't skip it. But at some point everyone at the table is good at their job. What you're judged on changes, and nobody tells you. I call it the Execution Ceiling.
It took me 15+ years to learn the skills that get you through it. These programmes are how you learn them in months, on your own work, with me in your corner every week.
How well you execute
The business impact you can prove
How effectively you lead, influence others and achieve results
The scale of positive impact and influence you have across the organisation
The heavy rule is the ceiling. Most people stall right there.
Both are application only, and both put your real work at the centre. The difference is who's in the room: a cohort of peers at your level, or just you and me.
Twelve weeks. Twenty-four peers. The 10 skills, worked on live.
One on one with me. Your challenges, every week, until they're solved.
A 12-week cohort of around 24 marketers at a similar stage, so every challenge raised in the room is one you're facing or about to face. You learn each skill at your own pace, then we go deep on it live.
Live coaching with me. Recorded if you can't make it.
All 10 skills, self-serve. Work through each chapter, then we go deep on the call.
Every member is chosen by application, so the room is well matched.
Each cohort runs as a sequence, so the live sessions build on each other. New members join at the start of a cohort. After week 12 you can stay on month to month and keep your seat in the live sessions.
In Your Corner is for when you need a result, not a curriculum. Every week we work on your actual challenges, and you apply what we decide in your job before we meet again.
I still run marketing and product full time, so I take on a small number of private clients each quarter. It's application only, and I'll only say yes if I'm confident I can help you.
By application onlyA small number of clients each quarter.
$1,500 AUD a month · 2-month minimum · continue as long as it's useful
Not a check-in. We workshop the live problem: the pitch, the board paper, the hard conversation.
We start with where you're stuck and where you want to be, then work backwards from there. No set curriculum; the 10 skills come in where you need them.
You take it into your job that week. Next session, we review what happened and adjust.
For people who want to see the difference in weeks, not quarters.
Craft gets you in the room. These get you trusted with more. They're the skills that most accelerated my path to CMO, the ones I still look for when deciding if someone is ready to lead, and the core of both programmes.
Prove what changed because of your work; not just what you delivered.
Speak in cash, margin, payback and risk; not activity.
Know what you think before you're asked.
Rally people around a clear goal without bulldozing them.
Clear, succinct and structured; in every presentation, meeting and 1:1.
Codify what you know so the team doesn't need you for every answer.
Learn how you learn, apply it, teach it, and make it a ritual.
Understand the rules; never lose yourself playing them.
Be the person your boss wants an opinion from.
Build leverage, recognise when it peaks, then make a clear ask.
This is the coaching I wish someone had given me 15 years ago.
I'm David. I'm Chief Marketing and Product Officer at Forwood Safety, where I lead marketing and product globally across 60 countries. It's my second CMO role, with 15 years in B2B SaaS marketing behind it.
Before Forwood, I spent more than a decade at Equiem, building the marketing function from the ground up and leading global GTM as the company expanded across 25 countries. I've worked five years in New York and ten in Australia, led teams across Australia, North America and Europe, and sat on the other side of the promotion decision many times.
I learned most of these skills the hard way. You don't have to.
Both are billed monthly with a short minimum, then continue for as long as they're useful. Cancel any time after your minimum and you won't be billed again.
3-month minimum ($1,497). Then month to month, for as long as you want to stay.
2-month minimum ($3,000). Then month to month.
All prices are in Australian dollars (AUD). Both programmes are application only. No payment until you're accepted. Invoices can be addressed to your company if they're paying.
A monthly invoice with a clear outcome is an easy yes for most managers. Here's an email you can send today; change the bits in brackets. Applying for In Your Corner? Swap in $1,500 AUD a month and a 2-month minimum.
Subject: Development request: Pathway to CMO Accelerator Hi [Name], I'd like to use some of my development budget on the Pathway to CMO Accelerator, a 12-week leadership programme for B2B marketers run by David Chiapoco (two-time CMO). It's a two-hour live coaching session each week with a small cohort of senior marketers, plus an on-demand course, all built around our actual work. Over the 12 weeks I'd focus on [proving marketing's commercial impact / our board reporting / working more closely with finance]. The cost is $499 AUD per month, invoiced to the company, with a 3-month minimum. I'll share a written summary of what I've applied at the end of the 12 weeks. Happy to talk it through. Thanks, [Your name]
Both are application only so the room stays at the right level. Not sure? Choose "Help me choose" on the application and I'll recommend one.
Neither is for you if you want to learn channel tactics like paid, SEO or content, or you want a guaranteed promotion. Nobody can honestly promise that.
If you want structure, peers and a steady build over 12 weeks, choose the Accelerator. If you have a specific goal and want every minute on your situation, choose In Your Corner. Not sure? Pick "Help me choose" on the application and I'll recommend one.
So the room stays useful. Accelerator cohorts are matched by career stage, so everyone is at a similar point and can learn from each other. For In Your Corner, I only say yes if I'm confident I can help you.
The Accelerator is the two-hour live session each week, plus about an hour on the course. Sessions are always recorded. In Your Corner is one hour with me each week, plus applying what we decide in your job.
You continue month to month for as long as it's useful. Accelerator members keep their seat in the live sessions after week 12. Cancel any time after your minimum and you won't be billed again.
Very. I still run marketing and product full time, so I take on a small number of private clients each quarter, and only when I'm confident I can help. If the timing isn't right, I'll tell you when the next place opens.
I can't promise that, and I'd be wary of anyone who does. What it will do is help you build the evidence, the judgement and the case, so the decision is easier for the people making it.
Yes. Choose "My company is paying" on your application and I'll invoice your company monthly. The email above is written to make that request easy.
A few short questions. I read every application myself and reply within three working days.